Where and how now to have a rest in Russia and abroad? Understanding with the experts


The Olympic Games, For­mu­la 1, the World Cup, the Uni­ver­si­ade are events that gave a big impe­tus to the devel­op­ment of Rus­si­a’s tourism infra­struc­ture. There were resorts and hotels, jobs and oppor­tu­ni­ties, inter­na­tion­al exchange of pro­fes­sion­al knowl­edge and new pro­fes­sions, insti­tu­tions and schools of hos­pi­tal­i­ty and ser­vice. But the main ques­tion today is: what will hap­pen next? Trav­el expert Denis Zavazal­sky talked with col­leagues and tried to find out what is hap­pen­ing with domes­tic tourism and trav­el out­side the coun­try.

Where and how now to have a rest in Russia and abroad?  We understand together with experts (photo 1)

Olga Fil­ipenko­va

Strate­gic Devel­op­ment Direc­tor of the Kras­naya Polyana Resort

Where and how now to have a rest in Russia and abroad?  Understanding together with experts (photo 2)

Arty­om Klykov

Devel­op­ment Direc­tor of SWISSAM Hos­pi­tal­i­ty Uni­ver­si­ty

Where and how now to have a rest in Russia and abroad?  Understanding together with experts (photo 3)

Alexan­der Berdy­shev

inter­na­tion­al trav­el expert, CEO of Mag­num Trav­el Club

Where and how now to have a rest in Russia and abroad?  Understanding together with experts (photo 4)

Stanislav Smirnov

hos­pi­tal­i­ty expert and pub­lish­er of Anten­na Dai­ly


At the begin­ning of 2014, the ques­tion hung in the air: what to do in the moun­tains of Rus­sia, except for ski­ing in win­ter? The answer came imme­di­ate­ly: in the sum­mer of the same year, the resort team offered the tourist mar­ket a “moun­tain of enter­tain­ment” in any sea­son of the year (the list is updat­ed on a reg­u­lar basis). Now in the tourism com­mu­ni­ty, opin­ions dif­fer. Some­one says that the demand for recre­ation is falling sharply, while oth­ers, on the con­trary, pre­dict a high load on accom­mo­da­tion facil­i­ties and resorts.

Where and how now to have a rest in Russia and abroad?  Understanding together with experts (photo 5)

Olga Fil­ipenko­va:

“In the sum­mer Sochi dis­pute “moun­tains or the sea”, the for­mer are now win­ning. If five years ago tourists chose the moun­tains in the sum­mer accord­ing to the left­over prin­ci­ple (accom­mo­da­tion is cheap­er than on the sea), now the pref­er­ence is giv­en to the moun­tains, pri­mar­i­ly because of a more com­fort­able cli­mate, devel­oped infra­struc­ture, well-thought-out enter­tain­ment, inti­ma­cy, and com­fort of the moun­tain envi­ron­ment. The ratio of “sum­mer” and “win­ter” tourists is now 50 to 50. At the same time, sum­mer in the resort lasts sev­en to eight months, and win­ter — four to five. The fore­cast for the sum­mer sea­son is an increase in tourist traf­fic by 20%. The depth of book­ings for June has increased by 50% com­pared to last year, which allows us to hope for a good sea­son and the demand for sum­mer hol­i­days in the moun­tains.”

Accord­ing to the Cen­ter for Mar­ket Eco­nom­ics, In 2021, the hotel mar­ket has almost returned to pre-pan­dem­ic lev­els: if in 2020 the num­ber of hotels was 20.4 thou­sand objects, then in 2021 this fig­ure increased by 3% to 21 thou­sand objects.


Pre­vi­ous­ly, investors and hotel own­ers, try­ing to ensure and main­tain inter­na­tion­al stan­dards of ser­vice and hos­pi­tal­i­ty, attract­ed inter­na­tion­al man­age­ment. A pre­req­ui­site for hir­ing oth­er employ­ees in the hotel was knowl­edge of Eng­lish.

Arty­om Klykov:

“The exo­dus of for­eign man­age­ment, which already took place in 2014–2015, is active­ly hap­pen­ing now. How­ev­er, in recent years, the indus­try has been replen­ished with a galaxy of Russ­ian man­agers who were brought up in the West­ern phi­los­o­phy of hos­pi­tal­i­ty, who under­went intern­ships or stud­ies abroad and adopt­ed the best indus­try stan­dards. Hav­ing stood at the helm of hotels in Moscow, St. Peters­burg and the regions, they have already proven their effec­tive­ness in man­ag­ing facil­i­ties at a high pro­fes­sion­al lev­el. In the com­ing years, we will see a fur­ther increase in the num­ber of local man­agers. Nev­er­the­less, con­stant train­ing and upgrad­ing of com­pe­ten­cies, obtain­ing new knowl­edge are manda­to­ry for all employ­ees of the hos­pi­tal­i­ty indus­try. The inbound tourism mar­ket, which is cur­rent­ly expe­ri­enc­ing large-scale changes, is reori­ent­ing itself to receiv­ing guests from Asia, the Mid­dle East and Latin Amer­i­ca, so knowl­edge of Eng­lish will remain rel­e­vant for employ­ees of facil­i­ties that rely on this flow.”


Gas­tron­o­my as a cul­tur­al phe­nom­e­non is already firm­ly entrenched in our minds. When plan­ning a trip, it is impor­tant for us where it is tasty and inter­est­ing to eat. Over the past 10 years, gas­tro­nom­ic tourism has been devel­op­ing in Rus­sia. St. Peters­burg, Moscow, Yeka­ter­in­burg, Kazan, Sochi showed them­selves espe­cial­ly active. In 2021, the cap­i­tal host­ed the first Miche­lin Star Awards Cer­e­mo­ny, where nine restau­rants were award­ed stars and three received a green star. But there are still more than a hun­dred estab­lish­ments in the indus­try that sur­prise the con­sumer with their qual­i­ty, vari­ety of dish­es, inte­ri­or solu­tions and, most impor­tant­ly, price. To get into some of the restau­rants you have to wait weeks or even months.

Stanislav Smirnov:

“Today we are wit­ness­ing a real boom in the open­ing of new projects both in Moscow and St. Peters­burg and beyond. You can find projects wor­thy of guide stars even in the forests of Kare­lia. For exam­ple, in the restau­rant of the Dacha Vin­tera hotel, which is a four-hour dri­ve from St. Peters­burg. In fact, the loca­tion large­ly dic­tates the style of the restau­rant — this is tra­di­tion­al Kare­lian cui­sine in a mod­ern inter­pre­ta­tion. Sea­son­al­ly, the empha­sis is on local gas­tro­nom­ic spe­cial­ties — mush­rooms, berries, fish and game. In St. Peters­burg, in addi­tion to pop­u­lar names, there are more cham­ber, but no less inter­est­ing. For exam­ple, the Basque cui­sine restau­rant Bil­bao, where local prod­ucts and tra­di­tions of the Basque region are effec­tive­ly com­bined. Restau­ra­teurs and chefs trav­eled the world, stud­ied and trained in var­i­ous projects and restau­rants. What is impor­tant, they do not copy oth­er projects, but cre­ate their own. From new large-scale dis­cov­er­ies: already in June, the Holm­gard eth­no-vil­lage with the North­ern cui­sine restau­rant Veresk will be launched in the Nov­gorod region. We are wait­ing for local spe­cial­ties, farm prod­ucts and a real immer­sive immer­sion in the gas­tron­o­my of ancient Rus­sia and Scan­di­navia.”

Where and how now to have a rest in Russia and abroad?  We deal with experts (photo 6)

And here I would like to note that col­leagues from the restau­rant sec­tor are always dis­tin­guished by mobil­i­ty and flex­i­bil­i­ty to any con­di­tions. They quick­ly nav­i­gate in space and trends, there­by cre­at­ing a rel­e­vant prod­uct for their con­sumer.


What about those who are used to trav­el­ing the world, choos­ing com­fort and exclu­siv­i­ty? How to trav­el in a new real­i­ty and what nuances do you need to know about?

Alexan­der Berdy­shev:

“The peri­od of the pan­dem­ic and recent events have shown that all clients who are accus­tomed to lux­u­ry hol­i­days are still look­ing for hol­i­days abroad, so we see con­tin­ued active inter­est in the UAE, espe­cial­ly in hotels with pri­vate beach­es (Four Sea­sons Resort, Dubai at Jumeirah Beach, Bvl­gari Resort, Dubai and Jumeirah and One&Only Roy­al Mirage). The hol­i­day trend also con­tin­ues in the Mal­dives, which were among the first to receive tourists dur­ing the pan­dem­ic. Although now you can only get there with trans­fers, but thanks to this, the dura­tion of the rest increas­es.

We again see the rebirth of Turkey and espe­cial­ly Istan­bul, which has now become lit­er­al­ly one of the only hubs for flights to Europe. Many tourists are inter­est­ed in hotels where you can rent apart­ments for a long time, such as CVK Park Bospho­rus. Due to high demand, Turk­ish Air­lines tick­ets are much more expen­sive than usu­al. The increase in the cost of air trav­el depends on two fac­tors: demand with lim­it­ed sup­ply and changes in the exchange rate. Those who love Europe have react­ed very pos­i­tive­ly to the lift­ing of covid restric­tions in Italy and France, so there is inter­est in the Cote d’Azur, Rome and Flo­rence. The Por­trait Roma and Por­trait Firen­ze hotels are in great demand, as they are more like styl­ish apart­ments, where there is even a small kitchen.

Today it is dif­fi­cult to make long-term fore­casts, but I can say that wealthy tourists did not stop trav­el­ing dur­ing the pan­dem­ic, and they will not stop now. The restric­tions will affect the mid­dle class to a greater extent due to the increase in tick­et prices.”

Where and how now to have a rest in Russia and abroad?  We deal with experts (photo 7)

As one of the tourists said: “You can be stressed for­ev­er, but you have to con­tin­ue to live and raise chil­dren.” Yes, we must con­tin­ue to live and, if pos­si­ble, trav­el. After all, the his­to­ry of our lives is part­ly the his­to­ry of our trav­els.

Today we are at a point of change where every sec­ond a new real­i­ty is being born. And here it is impor­tant to keep abreast and fol­low the changes in the field of tourism, both local and inter­na­tion­al.


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